Christmas Opportunities.
CHRISTMAS
CHRISTMAS
ALL WRAPPED UP
ALL WRAPPED UP
WITH THE
WITH THE
EVENING STANDARD
EVENING STANDARD
THE 12 STATS OF CHRISTMAS
THE 12 STATS OF CHRISTMAS
1. The Evening Standard reaches 1.2m people every day
2. Evening Standard readers are 89% more likely to start feeling Christmassy when they see Christmas ads
3. The Evening Standard reaches 4.8m people each week
4. The Evening Standard reaches 10.6m people each month
5. The Evening Standard print audience is 71% gifters. Gifters leave present planning until November or later
6. Over 3/4 of Evening Standard readers are planning to spend at least the same amount this year as they did in 2022.
7. Londoner's spent an average of £1,695.57 on Christmas in 2022, +29% more than the UK figure
8. Evening Standard readers are 30% more likely to shop on Key retail dates like Black Friday and Cyber Monday
9. 5.3m Evening Standard readers say: "It's worth paying extra fir quality goods and services"
10. Evening Standard readers spend over £200 more on Christmas food than readers of any other quality newsbrand
11. 3.3m Evening Standard readers love to buy new gadgets and appliances
12. ES readers are 19% more likely to start feeling Christmassy at the start of December
BE THE
BE THE
CHRISTMAS HEADLINE
CHRISTMAS HEADLINE
There is no better time of year to be front page news with a wrap of the Evening Standard.
Our premium formats deliver impressive results with a valuable audience, especially when the need for standout is at an all-time high.
Be London’s headline Christmas package.
- Evening Standard wrap – 320k daily circ
- Home Page takeover – estimate 70k 24hr pvs.
- Vendor Posters – 500 across zones 1&2.
£75k 1 Burst
£100k 2 Bursts
CELEBRATE WITH
CELEBRATE WITH
CROSS-PLATFORM
CROSS-PLATFORM
CHRISTMAS CONTENT
CHRISTMAS CONTENT
- Digital article with premium article tile placement,
and supporting inventory on site, Apple News and Social
- Brand Story across mobile and social with 500,000 scene views guaranteed
- Half page feature in the Evening Standard
All produced to your brief by Studio 27 and live for a minimum of 4 weeks.
Perfect for engaging consumers with your brand across every platform and device
DELIVER A CHRISTMAS
DELIVER A CHRISTMAS
DATA CAPTURE PROMOTION
DATA CAPTURE PROMOTION
Half page promotion in the Evening Standard
- Reader Rewards channel promotional article with entry mechanic
- Weekender newsletter and ES rewards social promotions
- Vendor posters on street
- GDPR compliant First Party Data Capture for direct follow-up
comms with consumers already engaging with your brand