42% of Evening Standard readers claimed to have seen the cover wrap

55% said the cover wrap really stands out

1 in 10 of all respondents said they were tempted to get TikTok

1 in 3 respondents overall claimed to have seen the cover wrap

44% were not aware of the O2 Icon outlet before seeing the cover wrap

70% planned to make use of the 10% extra discount offer

51% recalled seeing the Deliveroo Grocery Deliveries cover wrap

41% did not know about Deliveroo delivering groceries before seeing this advert

21% would now consider Deliveroo when next ordering a delivery

36% saw the B + W cover wrap on that day

Overall 65% didn’t know about B + W before the wrap

32% said they plan to use the discount code

36% said they saw the cover wrap

52% said they learned more about Samsung

19% said they would now consider Samsung when shopping

37% said they saw the cover wrap

63% said they did not know about the hashtag advertised on the cover wrap

1 in 10 said they are now more likely to consider Nike sportswear because of the ethical message in the cover wrap

44% agreed the cover wrap was a good way for Sky to let people know about their important initiative

1/2 feel it's important that large companies reduce their carbon footprint

48% stated “it's good to know Sky will be carbon neutral by 2030”

39% felt that Virgin Media could save them money

36% liked the cover wrap

1 in 5 stated they'd consider moving to Virgin Media after seeing the wrap

44% said that Coca-Cola create great Christmas advertising

2 in 5 agreed that the red really stands out on a cover wrap

25% will be buying Coca-Cola this Christmas after seeing the cover wrap

1/2 felt that the Evening Standard was a great place to advertise a new car

28% said it demonstrated the VW Touareg's innovative technology and expressive design

14% were interested in booking the Touareg for a 48 hour test drive