Business pioneers powering a greener future.

Nobody understands business quite like Google. And for businesses to succeed, they need to be sustainable, particularly in a post-pandemic world.

In response to this, Google has created a simple and actionable (and free!) training programme to help SMEs reduce their emissions as they navigate business growth.

To promote the benefits of this training, the Evening Standard launched The Sustainables in partnership with Google - a multi-platform editorially-led project, highlighting a selection of inspiring small businesses with sustainability at their heart.

Published across all ES channels and collaborating with OMD and Essence, we told the stories of those businesses that had strived to become more sustainable during the pandemic, and how technology has enabled their business to adapt and thrive.

Working hand-in-hand with editorial we created a perfectly integrated commercial and editorial campaign seamlessly bringing together the best of both worlds, showcasing the rise of sustainability in the SME space.