Our Work.

Business pioneers powering a greener future.

Nobody understands business quite like Google. And for businesses to succeed, they need to be sustainable, particularly in a post-pandemic world.

In response to this, Google has created a simple and actionable (and free!) training programme to help SMEs reduce their emissions as they navigate business growth.

To promote the benefits of this training, the Evening Standard launched The Sustainables in partnership with Google - a multi-platform editorially-led project, highlighting a selection of inspiring small businesses with sustainability at their heart.

Published across all ES channels and collaborating with OMD and Essence, we told the stories of those businesses that had strived to become more sustainable during the pandemic, and how technology has enabled their business to adapt and thrive.

Working hand-in-hand with editorial we created a perfectly integrated commercial and editorial campaign seamlessly bringing together the best of both worlds, showcasing the rise of sustainability in the SME space.


Digital, Print, Social, Newsletter, Editorial


The campaign was spearheaded with eight full page editorial case studies in ES Magazine, telling the inspiring sustainability stories of SME owners, and five editorial double page spread features in the ES daily newspaper. In addition, we created a dedicated content hub in The Optimist Channel, the innovative editorially-led campaigning platform on standard.co.uk, which included an innovative interactive Green Business Directory using Google Maps. The editorial content was supported by in paper and online advertorials, plus a specially created BrandStory and Google display advertising.
The Sustainables
The Sustainables Mac