Our Work.

Editorial recommendations.

Superdry wanted to drive readers to click to shop their winter jackets.



Our solution.

We know that readers come to us for a curated view of what to buy. They have the money to purchase but don't have the time to trawl through endless pages.

We utilised the editorial approaches we know tap into this - and work: a list headline and a picture gallery to showcase the range, with links to buy.

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The results.

The articles achieved 56,000 page views and 16,600 visits in the first seven weeks, with an average dwell time of two minutes per session and a well above average click-through rate. Following a fantastic reader response, Superdry was so pleased it rebooked and asked us to take the same approach to marketing its party looks collection.

A happy client

“Our first collaboration with Evening Standardfor our jackets campaign was very successful. The team turned around the activity quickly and, with a keen eye for detail, they ensured the content was on-brand and engaging for the reader. We're looking forward to working with Evening Standardmore throughout 2018.”

Cameron Rooney,
Affiliate Marketing Manager at Superdry