Our Work.

The brand wanted to increase the awareness and saliency of The Macallan. They wanted to make it relevant and ubiquitous into 'Michael and Michelle's' everyday lives, encouraging them to consider Double Cask as a great tasting, premium Whisky that they can enjoy on any evening in a bar, or at home and not savoured only for special occasions.

The Evening Standard wanted to create a premium lifestyle content destination that feeds Michael’s and Michelle’s thirst for knowledge that informs their choices and defines their world


Print, Digital, Social, Video

Macallan Easter Elchies House Low


An Evening Standard expert fronted, immersive, premium content platform, devoted to sharing insider knowledge, stories, handpicked reviews and new recommendations across Michael & Michelle’s Culture, Travel, Food & Drink and Lifestyle interest, with a focus on appreciating the craftsmanship and creativity that elevates the ordinary to the extraordinary
Discover Extraordinary