Advertising.
![Es Ads Digital Billboard 01](/uploads/images/advertising/es-ads-digital-billboard-01.png)
![Es Ads Digital Billboard 02](/uploads/images/advertising/es-ads-digital-billboard-02.png)
Billboard
Initial dimensions: 970x250px. Expanded dimensions: 970x500px. Max file size: 150KB. Polite load: 1.2mb.
Minimum 24fps for video, 15 sec max length, 1.1 MB additional file size allowed for host initiated video, Z-index: 0-4,999. If expandable, must be able to click to expand.
May be supplied as GIF, JPG, 3d party tags or HTML5. All HTML5 units require the use of clickTag for tracking.
ES follows the better ads standards for desktop web and mobile web, as developed by The Coalition for Better Ads
![Es Ads Digital Leaderboard 01](/uploads/images/advertising/es-ads-digital-leaderboard-01.png)
![Es Ads Digital Leaderboard 02](/uploads/images/advertising/es-ads-digital-leaderboard-02.png)
Leaderboard
Initial dimensions: 728x90px. Expanded dimensions: 728x180px. Max file size: 100KB. Polite load: 1.2mb.
Minimum 24fps for video, 15 sec max length, 1.1 MB additional file size allowed for host initiated video, Z-index: 0-4,999. If expandable, must be able to click to expand.
May be supplied as GIF, JPG, 3d party tags or HTML5. All HTML5 units require the use of clickTag for tracking.
ES follows the better ads standards for desktop web and mobile web, as developed by The Coalition for Better Ads
*Please note that the takeover format isn't available on "The Optimist" vertical, but Billboard, DMPUs and MPU are available
![Es Ads Digital Mobile Banner 01](/uploads/images/advertising/es-ads-digital-mobile-banner-01.png)
![Es Ads Digital Mobile Banner 02](/uploads/images/advertising/es-ads-digital-mobile-banner-02.png)
Mobile banner
Initial dimensions: 320x50px. Expanded dimensions: n/a. Max file size: 50KB. Polite load: 1.2mb
Minimum 24fps for video, 15 sec max length, 1.1 MB additional file size allowed for host initiated video, Z-index: 0-4,999. Expand not permitted
May be supplied as GIF, JPG, 3d party tags or HTML5. All HTML5 units require the use of clickTag for tracking.
ES follows the better ads standards for desktop web and mobile web, as developed by The Coalition for Better Ads
Please note that the mobile banner format isn't available on "The Optimist" vertical, but Billboard, DMPUs and MPU are available.
![Es Ads Digital Mpu 01](/uploads/images/advertising/es-ads-digital-mpu-01.png)
![Es Ads Digital Mpu 02](/uploads/images/advertising/es-ads-digital-mpu-02.png)
MPU
Initial dimensions: 300x250px. Expanded dimensions: 600x250px. Max file size: 100KB. Polite load: 1.2mb
Minimum 24fps for video, 15 sec max length, 1.1 MB additional file size allowed for host initiated video, Z-index: 0-4,999. If expandable, must be able to click to expand. Must expand left.
May be supplied as GIF, JPG, 3d party tags or HTML5. All HTML5 units require the use of clickTag for tracking.
ES follows the better ads standards for desktop web and mobile web, as developed by The Coalition for Better Ads
![Es Ads Digital Preroll 01](/uploads/images/advertising/es-ads-digital-preroll-01.png)
![Es Ads Digital Preroll 02](/uploads/images/advertising/es-ads-digital-preroll-02.png)
Pre-roll
Initial dimensions: Panel aspect ratio 16:9. Expanded dimensions: n/a. Max file size: 2.2MB. Polite load: n/a.
Minimum 24fps for video, 30 sec max length, additional file size: n/a , Z-index: 0-4,999. Expand not permitted.
All video must be supplied as either an MP4 file or VAST/VPAID creative tag.
ES follows the better ads standards for desktop web and mobile web, as developed by The Coalition for Better Ads
![Es Ads Digital Video Takeover 01](/uploads/images/advertising/es-ads-digital-video-takeover-01.png)
![Es Ads Digital Wallpaper 02](/uploads/images/advertising/es-ads-digital-wallpaper-02.png)
Takeover
Takeovers are designed to work cross-platform on all of our sites*. All below elements need to be provided:
Wallpaper (1920x1200 pixels, must be a JPEG), Billboard (970x250), Leaderboard (728x90), MPU (300x250), Double MPU (300x600), Mobile banner (320x50).
If video skin, please provide as MP4 with max file size of 5MB. This is to enable a consistent view across all device types.
ES follows the better ads standards for desktop web and mobile web, as developed by The Coalition for Better Ads
*Please note that the takeover format isn't available on "The Optimist" vertical, but Billboard, DMPUs and MPU are available
![Es Ads Digital Apple News 01](/uploads/images/advertising/es-ads-digital-apple-news-01.png)
![Es Ads Digital Apple News 02](/uploads/images/advertising/es-ads-digital-apple-news-02.png)
Apple News format
Please contact our digital creative team to discuss our customised ad formats.
![Esi As Digital C Carousel Billboard 01](/uploads/images/advertising/ESI_AS_Digital-C_Carousel-Billboard_01.png)
![Esi As Digital C Carousel Billboard 02](/uploads/images/advertising/ESI_AS_Digital-C_Carousel-Billboard_02.png)
Carousel billboard
Please contact our digital creative team to discuss our customised ad formats.
![Es Ads Digital Expandable Cascade 01](/uploads/images/advertising/es-ads-digital-expandable-cascade-01.png)
![Es Ads Digital Expandable Cascade 02](/uploads/images/advertising/es-ads-digital-expandable-cascade-02.png)
Expandable cascade
Please contact our digital creative team to discuss our customised ad formats.
![Es Ads Digital Interscroller 01](/uploads/images/advertising/es-ads-digital-interscroller-01.png)
![Es Ads Digital Interscroller 02](/uploads/images/advertising/es-ads-digital-interscroller-02.png)
Interscroller
Please contact our digital creative team to discuss our customised ad formats.
![Es Ads Digital Roadblock 01](/uploads/images/advertising/es-ads-digital-roadblock-01.png)
![Es Ads Digital Roadblock 02](/uploads/images/advertising/es-ads-digital-roadblock-02.png)
Road block
Please contact our digital creative team to discuss our customised ad formats.
![Es Ads Digital Video Takeover 01](/uploads/images/advertising/es-ads-digital-video-takeover-01.png)
![Es Ads Digital Wallpaper 02](/uploads/images/advertising/es-ads-digital-wallpaper-02.png)
Video takeover
Please contact our digital creative team to discuss our customised ad formats.