Advertising.

Types of advertising.

Standard.

Customised.

Es Ads Digital Billboard 01 Es Ads Digital Billboard 02

Billboard

Initial dimensions: 970x250px. Expanded dimensions: 970x500px. Max file size: 150KB. Polite load: 1.2mb.

Minimum 24fps for video, 15 sec max length, 1.1 MB additional file size allowed for host initiated video, Z-index: 0-4,999. If expandable, must be able to click to expand.

May be supplied as GIF, JPG, 3d party tags or HTML5. All HTML5 units require the use of clickTag for tracking.

ES follows the better ads standards for desktop web and mobile web, as developed by The Coalition for Better Ads
Es Ads Digital Leaderboard 01 Es Ads Digital Leaderboard 02

Leaderboard

Initial dimensions: 728x90px. Expanded dimensions: 728x180px. Max file size: 100KB. Polite load: 1.2mb.

Minimum 24fps for video, 15 sec max length, 1.1 MB additional file size allowed for host initiated video, Z-index: 0-4,999. If expandable, must be able to click to expand.

May be supplied as GIF, JPG, 3d party tags or HTML5. All HTML5 units require the use of clickTag for tracking.

ES follows the better ads standards for desktop web and mobile web, as developed by The Coalition for Better Ads
*Please note that the takeover format isn't available on "The Optimist" vertical, but Billboard, DMPUs and MPU are available
Es Ads Digital Mobile Banner 01 Es Ads Digital Mobile Banner 02

Mobile banner

Initial dimensions: 320x50px. Expanded dimensions: n/a. Max file size: 50KB. Polite load: 1.2mb

Minimum 24fps for video, 15 sec max length, 1.1 MB additional file size allowed for host initiated video, Z-index: 0-4,999. Expand not permitted

May be supplied as GIF, JPG, 3d party tags or HTML5. All HTML5 units require the use of clickTag for tracking.

ES follows the better ads standards for desktop web and mobile web, as developed by The Coalition for Better Ads
Please note that the mobile banner format isn't available on "The Optimist" vertical, but Billboard, DMPUs and MPU are available.
Es Ads Digital Mpu 01 Es Ads Digital Mpu 02

MPU

Initial dimensions: 300x250px. Expanded dimensions: 600x250px. Max file size: 100KB. Polite load: 1.2mb

Minimum 24fps for video, 15 sec max length, 1.1 MB additional file size allowed for host initiated video, Z-index: 0-4,999. If expandable, must be able to click to expand. Must expand left.

May be supplied as GIF, JPG, 3d party tags or HTML5. All HTML5 units require the use of clickTag for tracking.

ES follows the better ads standards for desktop web and mobile web, as developed by The Coalition for Better Ads
Es Ads Digital Preroll 01 Es Ads Digital Preroll 02

Pre-roll

Initial dimensions: Panel aspect ratio 16:9. Expanded dimensions: n/a. Max file size: 2.2MB. Polite load: n/a.

Minimum 24fps for video, 30 sec max length, additional file size: n/a , Z-index: 0-4,999. Expand not permitted.

All video must be supplied as either an MP4 file or VAST/VPAID creative tag.

ES follows the better ads standards for desktop web and mobile web, as developed by The Coalition for Better Ads
Es Ads Digital Video Takeover 01 Es Ads Digital Wallpaper 02

Takeover

Takeovers are designed to work cross-platform on all of our sites*. All below elements need to be provided:

Wallpaper (1920x1200 pixels, must be a JPEG), Billboard (970x250), Leaderboard (728x90), MPU (300x250), Double MPU (300x600), Mobile banner (320x50).

If video skin, please provide as MP4 with max file size of 5MB. This is to enable a consistent view across all device types.

ES follows the better ads standards for desktop web and mobile web, as developed by The Coalition for Better Ads
*Please note that the takeover format isn't available on "The Optimist" vertical, but Billboard, DMPUs and MPU are available

Es Ads Digital Apple News 01 Es Ads Digital Apple News 02

Apple News format

Please contact our digital creative team to discuss our customised ad formats.

Esi As Digital C Carousel Billboard 01 Esi As Digital C Carousel Billboard 02

Carousel billboard

Please contact our digital creative team to discuss our customised ad formats.

Es Ads Digital Expandable Cascade 01 Es Ads Digital Expandable Cascade 02

Expandable cascade

Please contact our digital creative team to discuss our customised ad formats.

Es Ads Digital Interscroller 01 Es Ads Digital Interscroller 02

Interscroller

Please contact our digital creative team to discuss our customised ad formats.

Es Ads Digital Roadblock 01 Es Ads Digital Roadblock 02

Road block

Please contact our digital creative team to discuss our customised ad formats.

Es Ads Digital Video Takeover 01 Es Ads Digital Wallpaper 02

Video takeover

Please contact our digital creative team to discuss our customised ad formats.

Any questions? Email adops@esimedia.co.uk with your technical requests

Get in touch

Download our detailed standard.co.uk ad specs

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