Evening Standard becomes Gotham Standard.

  • Warner Bros disrupted the Evening Standard for the hotly anticipated The Batman film

Last week we collaborated with Warner Bros on a fantastic full-scale print and digital campaign to promote the hotly anticipated new blockbuster, The Batman.

In a media-first, Warner Bros disrupted the Evening Standard masthead with a creative cover wrap, a channel take-over and vendor bills and trolleys posters.

This is the first time that a brand has ever used The Evening Standard’s masthead as part of a brand campaign, and the first time in some time that Warner Bros has used print channels as part of an integrated media campaign.

The campaign also leveraged the power of OOH to extend the campaign beyond the screen, on to the streets of London and into audiences’ lives. We worked with Kinetic Media showcasing The Batman cover wrap artwork alongside Evening Standard branding on 84 Kinetic InLink digital screens across the capital.

“Our partnership with Warner Bros & PHD is media collaboration at its finest. This incredible creative linked to our prestigious & iconic masthead shows the adaptability of the Evening Standard but also showcases the strength of our relationship with Warner Bros and the PHD team and we’re delighted to support the premiere of The Batman which signals not only a new era in the Batman franchise, but also a celebration of London as audiences return to cinemas everywhere.”
James White , Evening Standard, Chief Commercial Officer
Batman Assets
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