Blog.

Gold Standard.

  • This collection of campaigns are our golden partnerships, they are the crème de la crème
  • We will highlight the impressive campaigns that Studio 27 have produced in partnership with our incredible clients and agencies
  • We will keep this page updated so you can flick through all the work that has gone live over the last few weeks. Keep an eye out for your campaign!

January

Client: Samsung

Agency: Starcom

Campaign Name: Founders Forum

Samsung wanted to amplify their high profile sponsorship of the Founders Forum, a pioneering body which champions the positive impact of technology on our world and inspire a premium consumer audience of Life Maximisers to unfold their own potential with the Galaxy Z Fold2 phone.

Given the Evening Standard reaches 1 in 2 of Life Maximisers, we are pefectly placed to strenghten the Founders Forum connection and drive consideration of the Fold2. Engaging Life Maximisers on-site and beyond, with multiple edits of Samsung's own Founders Forum video content across Standard.co.uk and ES social platforms.

We curated a digital content programme to elevate some of the forum's most exciting Rising Stars and explore the positive impact curiosity can have on own personal success. A bespoke Galaxy Fold2 BrandStory was created to showcase key product features designed to provide ambitious Life Maximisers with the tools to enable their productivity and creativity. All housed in a premium, digital hub.

Blogimage Founders

Client: Westfield

Agency: Havas

Campaign Name: The Agenda

As we go into a new year we celebrate the brilliant long term partnerships that continue to deliver standout for our loyal partners. 'The Agenda' is a long running partnership with The Evening Standard and is now in its sixth year! Westfield wanted to talk to our keen shopper audience and tap into their lifestyle interests and passions. 'The Agenda' was created and is now a highly anticipated regular editorial feature which showcases trends from the capital with a focus on food, fashion, beauty and entertainment. The snackable elements of 'The Agenda' draw the reader in and the long form content in print keeps the reader deeply engaged proving that strong branded content continues to provide an impactful springboard for our partners' marketing messages.

Blog Image Agenda

December 2021

Client: The Macallan

Agency: Zenith

Campaign Name: Discover Extraordinary

A 6 month partnership designed to increase awareness and saliency of The Macallan, specifically the Double Cask, to an affluent, urban and aspirational young audience which thrives on being ‘in the know’.

Discover Extraordinary is a dedicated digital lifestyle platform from the Evening Standard, in partnership with The Macallan. It combines insider knowledge, stories, reviews and recommendations from our editorial experts across premium Lifestyle interests, with a focus on appreciating the craftsmanship and creativity that elevates the ordinary to the extraordinary.

It comprises a dedicated channel on standard.co.uk, a series of native digital articles combined with BrandPost content directly from Macallan, a bespoke video, Brand Stories, ES Magazine content series and an Evening Standard coverwrap timed to coincide with an OOH takeover of King Cross. The partnership ensures The Macallan is relevant to a premium, aspirational audience, making it ubiquitous in their lives through premium lifestyle content that informs their choices and defines their world.

Macallan Blog
Standard Macallan11

Client: Samsung

Agency: Starcom

Campaign Name: The World Made Possible - Laptop and Tablet Partnership

This partnership was created to demonstrate Samsung's reputation for Innovation, connecting products with lives. We wanted to inspire our readers on how they can unlock their own potential.

Our cross platform content programme spans video, print and digital series, Stories Festival session sponsorship, and sponsored intro segments of The Evening Standard’s Tech & Science daily podcast, recorded at Samsung KX.

All content will be promoted across our platforms and social channels and optimised using Permutive Audience Targeting, with click-through-urls integrated to all content to drive to Samsung.

Samsung Blog

Client: Google

Agency: OMD and Essence

Campaign Name: The Sustainables

The Sustainables has been designed to show how Google is helping real people and small businesses to survive and thrive through the pandemic, by shining a spotlight on those businesses that have used digital to adapt to a more sustainable future.

Working hand in hand with editorial we have created a perfectly integrated commercial and editorial campaign bringing the best of both worlds seamlessly together to form a campaign that is a partnership in the truest sense.

The campaign is made up of weekly editorial DPS’ alongside half page advertorials with perfectly aligned themes, weekly sponsored editorial in ES mag and digital advertorials. The whole campaign is tied together in a bespoke channel as part of the Optimist channel on standard.co.uk.

Blog Google
View all