The Evening Standard announces new partnership with Mediaforce for representation outside of London.

The Evening Standard, London’s most iconic news brand, today announces a new partnership with Mediaforce to deliver representation for digital and print media sales beyond London-based agencies.

Following a competitive pitch process Mediaforce has been appointed in line with the digital transformation strategy in place at the Evening Standard. The Evening Standard will join Mediaforce’s 1XL advertiser proposition to deliver an increased focus on digital and cross-platform advertising to the brand’s digital audience residing outside of London, which now makes up two thirds of its online audience. This will be achieved through at-scale location-targeted display and content campaigns in premium quality news media environments.

The partnership with Mediaforce will commence on July 1st with an immediate transition from incumbent More Media. The Mediaforce team will work alongside the Evening Standard commercial team to deliver the highest-quality service levels to agencies located in Manchester, Scotland and across the UK.

James White, Commercial Director of the Evening Standard said:

“We are excited to be working with Mediaforce as we increase our acceleration across all of our digital platforms and products. We will also be consolidating and bouncing back big in print at a pivotal time for the capital and our brand. Mediaforce has impressive infrastructure, excellent scale across the regions and there is huge potential for incremental value added to both our businesses. More Media have been an efficient and impressive partner and we wish them well for the future.”

Scott Gill, Commercial Director for Mediaforce said:

“We are thrilled to have been chosen by the Evening Standard to develop digital and print advertising revenues across clients and agencies managed from our Manchester and Edinburgh offices. The Evening Standard is an iconic media brand driven by a highly regarded commercial team that we are very excited to become part of. We are looking forward to leveraging our presence and established scale to deliver results for the Evening Standard at this pivotal time.”

About Mediaforce

Formed in 1985, Mediaforce Representation was established to represent the interests of the UK’s local & regional news media publishers to national advertisers and their agencies. The Mediaforce Representation business has scaled over 35 years to encompass 43 publishers; equating to almost all of the UK & Ireland’s local and regional established news publishers. Clients include Newsquest, JPi, Archant, Iliffe, Mediahuis and DC Thomson.

About 1XL

Launched in 2014, 1XL is composed of 38 publishers and 639 local and regional online news publishing brands; offering access to 35M comScore unique users via 450M Page Views monthly: making it one of the top four digital news media supply sources in the UK. The 1XL advertiser proposition centres around innovative geo-targeted campaign delivery in regionalized and localized news environments. Publishers include Newsquest, JPi, Archant, Iliffe and Tindle.

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