Helping new businesses get started.

Supporting SMEs is second nature to AXA.

AXA understand that business insurance is a low priority but vital service for start-up businesses. They needed to outsmart the competition and reach this niche audience at scale to raise consideration for their brand.

AXA Startup Angel is a competition and mentoring programme that offers entrepreneurs the chance to make their dream a reality, with prizes ranging from a £10,000 digital ad campaign to £25,000 of funding plus insurance and mentoring from SME leaders.

Working with the Evening Standard was the ideal choice to give this campaign wings reaching 1/3 of sole traders and micro SMEs nationwide.