Our Work.
Berghaus
Berghaus
Berghaus
Mountain Made
Mountain Made
Striving to make the outdoors accessible for all.
Telling the stories of inspirational people from all walks of life who have found a sense of purpose in the mountains. Driving a point of difference and brand preference for Berghaus with an authentic Diversity and Inclusion message.
Platform
Print, Digital, Podcasts, Social
Results
20,000 podcast
20,000 podcast
downloads in
downloads in
3 days
3 days
Dwell times
Dwell times
+75% Vs benchmark
+75% Vs benchmark
Campaign Effectiveness
Campaign Effectiveness
- +51% boost in brand familiarity V’s non-readers
- +30% uplift in consideration V’s non-readers
- 3 in 4 readers who saw the campaign agreed that ‘Berghaus inspires me to get outdoors’
- 7 in 10 readers agreed that the Berghaus campaign is representative
- 91% of those who saw the campaign, said they now had a better impression of Berghaus as a result.