Our Work.
Everyday
Everyday
Inspiration
Inspiration
The world made possible with Samsung.
Samsung wanted to celebrate and showcase how they are leading the way for future computing innovation, and how between the computing and tablet range, Samsung can offer a device to all audiences regardless of the individual’s needs.
Together we celebrated how Samsung products are helping inspire future trailblazers and pioneers. We did this by showing our readers the unique possibilities of Samsung devices and
how they are the obvious enabler to power real change.
We followed three trailblazers who use the Samsung Galaxy Tablet 7FE 5G and three established professionals using the Galaxy Book Pro 360 5G in their field of work/study across our platforms in a content series.
Platform
Digital, Print, Audio, Event, Video, Social, Editorial
250K page views
250K page views
31% over target
31% over target
1.26M Video Views
1.26M Video Views
26% over target
26% over target
SOLUTION
Driving 100K
Driving 100K
impressions to
impressions to
client site
client site
1.26 CTR
1.26 CTR
Over achieving
Over achieving
Campaign recall
Campaign recall
69% of readers recall seeing any element of the campaign
Brand Perception
Brand Perception
48% of readers strongly agreed the campaign was a good showcase of the creative capabilities of the products
+42% uplift for the brand statement ‘Samsung is a brand that offers unique products’
+20% uplift in consideration for both Samsung tablets and laptops
95% TOOK ACTION
95% TOOK ACTION
47% of readers strongly agreed ‘I am interested in finding out more about the Samsung Galaxy Tab S7 FE /Galaxy Book Pro 360’ as a result of seeing the campaign
95% of those who saw the campaign took at least one action as a result