Our Work.

The world made possible with Samsung.

Samsung wanted to celebrate and showcase how they are leading the way for future computing innovation, and how between the computing and tablet range, Samsung can offer a device to all audiences regardless of the individual’s needs.

Together we celebrated how Samsung products are helping inspire future trailblazers and pioneers. We did this by showing our readers the unique possibilities of Samsung devices and
how they are the obvious enabler to power real change.

We followed three trailblazers who use the Samsung Galaxy Tablet 7FE 5G and three established professionals using the Galaxy Book Pro 360 5G in their field of work/study across our platforms in a content series.

Platform

Digital, Print, Audio, Event, Video, Social, Editorial

SOLUTION

This partnership was created to demonstrate Samsung's reputation for Innovation, connecting products with lives. We wanted to inspire our readers on how they can unlock their own potential. Our cross-platform content programme spanned across video, print, a digital series, Stories Festival session sponsorship, and sponsored intro segments of The Evening Standard’s Tech & Science daily podcast, recorded at Samsung KX. All content was being promoted across our platforms and social channels and optimised using Permutive Audience Targeting, with click-through-urls integrated to all content to drive to Samsung.
Everyday Inspiration
Kim Chin