Our Work.

An all-electric vision.

Uber Green is Uber’s low-emission ride option that connects riders with hybrid and fully electric vehicles, designed to help reduce vehicle emissions and keep London's air cleaner.

Targeting both riders and key opinion formers, Uber were looking to promote their commitment to becoming an all-electric platform in London by 2025, increase consideration of Uber Green, and encourage a more favourable opinion of Uber due to their Uber Green product.

Plug It in, an editorially led initiative from the Evening Standard, was the perfect vehicle (pun intended!) for our partnership with Uber. It resulted in to a hugely impactful and multi-faceted partnership across the Evening Standard newspaper and digital platforms, showcasing how Londoners can make an environmental impact by choosing Uber Green and encouraging the wider population to transition to Electric Vehicles.


Print, digital, podcast, social and a live event


Our multi-channel, editorial content-based approach enabled Uber to communicate a clear set of messages, across many of the key ES channels.

The campaign successfully engaged, encouraged and influenced our audience via:

Digital hub: a dedicated ‘Plug It In’ content hub was created on the standard.co.uk Optimist Channel with Uber branding. The hub contained all of the Uber brand content, including Brand Stories and the Plug It In editorial content.

Print & digital advertorials: ES told the stories of both Uber drivers and riders on how they travel across the capital and how switching to Uber Green makes a positive environmental contribution for them as individuals.

Print Display advertising: Uber Green display ad creative ran across all ES platforms for the duration of the campaign, including two full page print display adverts in the Evening Standard Newspaper.

Animated Brand Stories (+ social media edits) A series of three animated Brand Stories were created for Uber Green. Modelled on Instagram-style social experiences, our interactive Brand Stories deliver a visually-led narrative to smartphones.

Thought-leading Brand Post articles: A series of four articles were published across the campaign duration. The Brand Post articles provided Uber with the opportunity to publish their own thought leadership pieces, written by Rebecca Jeffrey.

Science and Tech Daily Podcast: 5 x 90” interview format sponsorships of our popular podcast.

Social Media Posts on Facebook and Instagram and co-branded Traffic Drivers running across the ES website.

Plug It In Summit: Uber partnered with the Evening Standard’s exclusive one-day event, which brought together policymakers, business leaders, innovators and industry experts to create a global electric city blueprint for London.